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Travel bag industry development status

Categories: NewsStars: 3Stars Visit: - Release time: 2014-12-28 09:46:00
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From the research point of view: 400-1000 yuan belong to the high-end market Trolley, 400 yuan less low-end market Trolley. With a wealth of social activities, economic development, and different people in different situations, the consumer demand for trolley is different connotation trolley case has been given is different.

High-grade trolley prices are generally concentrated in the (400-1000 yuan or so), the product concentrated in 21 inches or less, designed to reflect the emphasis on elegance, sales channels mainly in department store and specialty stores, consumer groups are mainly in the enterprise senior cadres and government administrative personnel.

Trolley in the upscale market, from consumer groups, the middle-grade trolley larger market, consumer demand for "Business Trolley big brands" more clear and urgent. Competition from the market point of view, many of the high-end brands trolley case, does not yet have the brand accounted for the "Business Trolley" brand segmentation; and the promotion of various brands are "silent and wait," which, in the high-end market, exists to create "business trolley" first brand great opportunity.

Low-priced market: with the "strong" brand building stronger

Concentrated in the low-end price Trolley (100-300 yuan or so), sales channels, mainly in the wholesale and retail markets and a variety of luggage bags clothing retailers.

Trolley at the low end market, from consumer groups, the low-end market trolley larger capacity, consumers there is a "strong and cost-effective" trolley needs. Competition from the market point of view, the entire industry in the low-end box trolley brand promotion in a vacuum. At the low end of the popularity of the trolley brand, in the mass media do crystal brand promotion is more cost-effective, the reality is hard to find the whereabouts of Trolley brand in the mass media, but do not have a low-end brand with a clear Trolley branding. "Firm", "high cost" of branding is not occupied, there is the first brand to create a low-end Trolley tremendous opportunities. Trolley to be at the low end market, a meteoric rise, and occupy the leading position, its trump card is to make its own brand in the minds of consumers occupy "strong", "high cost" of branding.

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