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China is the world's largest producer of leather, leather is also the largest consumer, with 30% annual growth rate of rapid development, according to the survey analysis, the average annual domestic consumption of leather 3.43, the annual per capita consumption amounted to 823.49 yuan. Mid-range leather leather consumption has become the mainstream in the consumer pyramid spire of international brands, high prices and high profits, but the market share of less than 5%, the lowest end of the pyramid cheap no-name, but a large share of low profitability in the midst of in the shuffle of life and death. And in the mid and high-end leather goods market by some well-known domestic brands accounted for half of the market share.

Leather industry is the brand-name consumer focused brand, and corporate capital of a sound network of leather goods business will be rapid development and growth of some of the weaker companies will be out of danger. Currently, the leather industry appeared to feature products, franchising and other forms of development of brands, features business ideas for these brands have achieved good development, franchising has become the only way for the leather industry in the future development of the leather industry. To the "Eleventh Five-Year" at the end or a longer period of time, China will emerge 3-5 world-renowned brands, the next five years, China will be the stage of high-end leather goods brand brand strategy and industry formed the original Chinese brand will have a broader space for development.