China's future development direction of the luggage industry

First, the difference competition will gradually become the trend.

With raw material costs, labor costs continue to rise, which mainly rely on price competition will become the primary form is not sustainable. The key to solving this problem is to take the difference of the road. In fact, consumers are not all just want to buy cheap but low-quality luggage, as well as a large part of consumers, hoping to spend a little more money to buy high-quality, beautiful, brand bags. This offers the potential for change in the wholesale luggage business model out of the difference of the road.

On luggage industry, differentiated core, is the luggage design. In product design, to pinpoint their location, form their own unique style. Once you establish your own style, location, would long be maintained.

Of course, the difference will be reflected from the other side came out, such as channels. The main channel is the big bags wholesale distribution channels. In addition, the distribution channels, specialty channels, shopping malls, etc., can all be worth considering. Through differentiated channel model can also embark on their differences in management path.

Second, the brand of consumer trends are becoming apparent.

From a consumer point of view that contemporary people, especially after 80, 90, more and more attention to personality or self-expression. In the consumer's performance is that they do not like the people around, hope that through their consumption to reflect their own unique, unique aesthetic and taste, therefore, as manufacturers of products concerned, in order to live well, To cater to this change must take the initiative to consumers, providing differentiated products.

Brand trend has become increasingly evident. With China's economic development and improving people's living standards, consumption has also been upgraded, bags consumption is also quietly changed. Previous value may only be able to use bags, but now is not the brand value of luggage, it does not reflect their status and taste, they fit their personality, and so on, so they increasingly emphasized the importance of brand bags.

In addition, the luggage industry after so many years of development, the market has gradually formed a foundation or atmosphere, consumers have gradually become rational and mature. In the early withstand counterfeit products flooding the baptism, consumers are increasingly demanding, mature, they begin to resist the poor quality of products, began to focus on the brand, began to focus on quality, and so on. All bags are conducive to the development of the brand in the direction to go.

Third, channel diversification was evident.

Traditional channels, mainly large large wholesale distribution channels. Facts have proved that this channel can indeed play an active role in the luggage of some early business, but as time goes on, this channel getting behind, and even become obstacle to the further development of the luggage business.

In this case, we must take the composite channel lines, multiple channels simultaneously, such as distribution channel mode, flat channel mode (chain management), e-commerce channel mode. Through different channels, and products presented in front of more consumers.